Many of the users of Overture CUT OFF YOUR ADS and put a …. No “discount”. I have found that I get very similar amounts of traffic from each for the most part, but the type of traffic is very different. Make Overture ads for Specials you are running on [...] Are you giving away a prize? Overture always shows “Exact Matches” over “Broad Matches”. You can be more selective with your ads. Basically, I use Google for the “Main Industry Keywords”, i.e. Yahoo’s Engine BOLDS your keyword to make it stand out.
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